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Research papers

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010
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Citation

Swahar and Swahar (2010a, November 16). Designing innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/designing-innovation